Repurposing video podcasts into diverse social media formats can significantly extend your reach and engagement. By redistributing, reformating, and reconstructing your existing gems of content, you can create new and engaging pieces that captivate different audiences across various platforms.

Here’s how to put a new shine on your existing gems of content.

1. Audio for Audio Podcasts Extract the audio from your video podcasts to create standalone audio podcasts. This allows you to reach audiences who prefer listening over watching. Ensure the audio is high quality and consider adding an introduction or closing remarks tailored for audio listeners.

2. Clips and Shorts Create short clips from your video podcasts to share on platforms like YouTube shorts, Instagram reels and stories, and Facebook reels, video posts, and stories. These snippets can highlight key points or memorable moments, drawing in viewers who may want to watch the full episode. Furthermore, these formats are perfect for behind-the-scenes looks, quick tips, or promoting upcoming episodes. They are designed for quick consumption, making them ideal for maintaining viewer interest.

3. Reformating for Different Platforms Each social media platform has its unique style and audience. Reformating your content to fit these styles can increase engagement. For example, create square videos for Facebook, vertical videos for TikTok, YouTube and Instagram, and longer, full screen videos for YouTube.

In conclusion, redistributing, reformating, and reconstructing your video podcast content can help you tap into new audiences and keep your current followers engaged. By putting a new shine on your existing gems of content, you can maximize your reach and make the most of your creative efforts. Start exploring these strategies today to elevate your podcast’s presence across multiple platforms.

If you need help repurposing video podcasts, contact us.